5 Reasons Tech Brands Are Shifting to CTV Advertising in 2025

Discover why tech companies—from SaaS to AI startups—invest in CTV advertising. Reach decision-makers, drive performance, and scale brand trust.

1. CTV advertising reaches tech decision-makers at scale

Connected TV puts your brand in front of B2B decision-makers, IT buyers, and early adopters on platforms like Hulu, Roku, and YouTube TV — in full-screen, distraction-free environments where your message actually lands.

83% of US households, including business leaders and high-income earners, stream via CTV (eMarketer).

If you're not there, you're invisible where it matters most.

2. Visual storytelling simplifies complex tech products

Whether you're marketing SaaS platforms, AI tools, or enterprise cloud solutions, CTV empowers you to tell a visual story. With dynamic visuals, narration, and motion, you can simplify technical concepts and demonstrate product value in less than 30 seconds—without relying on dense whitepapers or static slides.

CTV is one of the most effective mediums for educating new audiences while building brand affinity through storytelling.

3. CTV combines brand awareness with performance marketing

CTV is no longer just a top-of-funnel play. With advancements in programmatic targeting, retargeting, and IP-based attribution, tech brands can now measure campaign impact through:

  • Website visits

  • Conversions

  • Brand lift

  • Sales pipeline influence

Modern CTV platforms integrate with your existing marketing tech stack, offering real-time analytics that aligns with both demand generation and brand objectives.

4. CTV aligns with innovation and user-first experiences

Tech audiences value seamless experiences. CTV ads are non-skippable, brand-safe, and visually immersive, providing the kind of quality engagement that tech companies strive to deliver in their products.

Advertising on CTV signals that your brand is progressive, high-quality, and aligned with modern viewing behavior. It’s a powerful channel for communicating innovation and credibility in a crowded digital landscape.

5. CTV cuts through the clutter of traditional B2B ads

LinkedIn is saturated. Display banners are often ignored. And paid search is highly competitive. CTV gives tech marketers an opportunity to differentiate with cinematic, motion-driven storytelling—and there’s far less competition for share of voice.

Most B2B tech companies have not yet adopted CTV, making it an ideal time to claim white space and stand out from the competition with a highly memorable format.

Why tech companies should prioritize CTV in 2025

From brand awareness to measurable outcomes, CTV gives tech brands a platform built for the modern buyer journey. It's visual, immersive, and performance-enabled, allowing companies to tell their stories and generate demand simultaneously.

If you're a tech marketer looking to cut through the noise and reach decision-makers where they truly spend time, CTV should be a key part of your 2025 strategy.